Features of Google Google-Ads-Video Desktop Practice Exam Software
Features of Google Google-Ads-Video Desktop Practice Exam Software
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Tags: Reliable Google-Ads-Video Test Question, Reliable Google-Ads-Video Exam Simulator, Google-Ads-Video Exam Tutorial, Google-Ads-Video Exam Actual Questions, Google-Ads-Video Training Questions
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Google Ads Video Professional Assessment Exam Sample Questions (Q17-Q22):
NEW QUESTION # 17
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?
- A. Use video ad sequencing and target CPM bidding.
- B. Use masthead ads for a major sales promotion.
- C. Select the best creative asset and run a single ad.
- D. Use bumper ads on competitive video content.
Answer: A
Explanation:
B: Use video ad sequencing and target CPM bidding:Video ad sequencing allows you to tell a story across multiple video ads, guiding users through a narrative and increasing engagement.
Target CPM (tCPM) bidding optimizes your bids to show your ads to as many relevant people as possible within your target cost per thousand impressions.
Combining these strategies maximizes reach and interest by presenting a coherent story to a broad audience.
Option A is incorrect because using one asset limits reach and engagement. Option C and D are incorrect because masthead ads are expensive and best for large scale awareness, and bumper ads are too short to grow interest.
NEW QUESTION # 18
Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results.
Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?
- A. They can disable non-skippable in-stream ads.
- B. They can set bumper ads as their preferred ad type.
- C. They can use 10 to 15 of the highest convening key words from your Search campaign.
- D. They can implement automatic placements from their existing Display campaign.
Answer: C
Explanation:
C: They can use 10 to 15 of the highest convening key words from your Search campaign.
Using high-performing keywords from Search campaigns in Custom Audiences ensures you reach users with proven interest in your products.
This will increase the amount of conversions that are tracked.
NEW QUESTION # 19
Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?
- A. Life Events
- B. Affinity Audiences
- C. Demographics and Detailed Demographics
- D. Custom Audiences
Answer: C
Explanation:
Comprehensive and Detailed Demographics
A: Demographics and Detailed Demographics
Demographics targeting allows you to reach users based on age, gender, parental status, and household income.
This is the most direct way to reach a specific demographic group like males aged 18 to 24.
The other audience solutions do not directly target age and gender in the same way.
NEW QUESTION # 20
An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?
- A. Add Contextual audiences
- B. Change the bid strategy to CPM
- C. Add skippable in stream ads
- D. Change the frequency settings
Answer: D
Explanation:
B: Change the frequency settings
By increasing the frequency settings, the campaign will show the add to users more often, therefore spending more of the budget.
This is the best way to increase delivery.
NEW QUESTION # 21
Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart. Why is tracking those lighter conversion events advisable?
- A. It's advisable because they help increase brand awareness.
- B. It's advisable because they have the same value as a primary conversion.
- C. It's advisable because they can be predictive of a full sale.
- D. It's advisable because they create greater loyalty among customers.
Answer: C
Explanation:
D: It's advisable because they can be predictive of a full sale:These "lighter" conversions (micro-conversions) indicate user interest and engagement, which often lead to final sales.
Tracking these events provides valuable insights into the customer journey and helps optimize campaigns.
The other options are not the primary reason to track micro-conversions.
NEW QUESTION # 22
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